Black Women Deserve
Campaign for PGH Healthcare Equality
Fall 2020
This campaign centralizes the efforts of existing local organizations to promote self-advocacy, trust, and support within the healthcare system for Black women.
Pittsburgh fails Black women in employment, education, infant and maternal health, and poverty. And when it fails Black women, it is limiting their opportunities to grow and thrive, to be healthy and happy, in the city they call home. Black women have the right to equal care and strong community networks. Black women deserve better.
“The litmus test for America is how we are treating Black women”
The System
Help exists—
How can we unify it?
In response to the city and country’s failure, local Pittsburgh organizations have stepped up to support and fight for the Black community. These organizations work to fill in the gaps where Black women have so often slipped through.
Black Women Deserve holds space for these groups to share the work that they do. BWD bridges the gaps between smaller, community-based groups and larger organizations that serve the city. By bringing these groups together, BWD connects the community to the resources they need in one place.
Grassroots Campaign
Distributed throughout PGH communities and local groups to be displayed in shared community spaces.
Includes: Stickers | Posters | Social Media Assets.
Allowing people in the community to participate and spread the word.
UPMC Community Spaces
Learning Wall
Connects UPMC to the PGH community through a space to gather and learn about the BWD initiative.
Includes: Learning Wall | Stickers | Spaces for Recognition
Website
Centralizes resources for community members to find support and for local groups to boost their visibility.
Includes: List of Participating Orgs | Local Events | Asset Library
Two way connection for grassroots campaign, allows to learn more and participate further.
